My goal is for a customer to be able to click the download link on our website for "Windows" and the installer works, regardless of the CPU architecture of the PC they are running. ie the same way Mac works - the customer clicks the link for the Mac download and it works regardless of the CPU architecture.
As it stands today I think I need to create two projects, one for x86/x64 mixed and one for ARM64, build the two installers, then come up with my own magic to wrap the two with a script to launch the right one.