Advantages over WiX

USABILITY
Advanced Installer
 Easy to learn
Easy to learn
 Complex features made simple
Complex features made simple
 Intuitive UI
Intuitive UI
WiX Installer
 Steep learning curve
Steep learning curve
 Programming required
Programming required
Advanced Installer is very easy to learn both if you are new to making
        installers or a seasoned professional. Its intuitive UI will help you
        make packages fast, and save you precious time.

FEATURES
Advanced Installer
 Built-in features (Dialog Editor, Licensing, Updater,
        Localization, etc.)
Built-in features (Dialog Editor, Licensing, Updater,
        Localization, etc.)
 Constant feature updates
Constant feature updates
WiX Installer
 All features need to be implemented
All features need to be implemented
 High costs for creating features
High costs for creating features
Reducing costs and development time are two key factors in
          delivering a successful product. Save time and money by using Advanced Installer for
          your software deployment, this way you can focus on developing your
          product, instead of how to install it.

SUPPORT AND COMMUNITY
Advanced Installer
 24/7 Support team
24/7 Support team
 Large community
Large community
WiX Installer
 Costly dedicated support
Costly dedicated support
Community and support are essential, so check our Forums or contact our support to solve any of your installer issues.
CONCLUSION
By looking at all the advantages, it's clear that the easiest way to create Windows installers is with Advanced Installer. For more information, check our features page.