Mailbird - Case Study

The team behind Mailbird has one vision, to create "The world's best email solution that is highly secure, fast and innovative" and it will stop at nothing to build remarkable email software that helps everyday people and professionals take control of their life. Mailbird goes over and beyond, delivering real global email solutions with the best services.

The challenge:They had to find a powerful and reliable software packaging solution that can build a robust, but also configurable installer, which will guarantee hassle-free installs for millions of users across the globe.

Serving a global audience means you need to talk the user's language. That is why Mailbird is available to install in 17 languages, with more to be added in the future.

Email can be personal or professional (company dedicated email account), this imposes a new challenge in preparing an installer that provides a perfect installation UX for the personal users but also fully compliant with the latest enterprise deployment technologies for Windows, like System Center Configuration Manager.

Going global

Most people prefer to use software with a GUI localized in their own language, starting with the installer they get to install that software. Localization is therefore mandatory for Mailbird when they set the goal to deliver the best email client for Windows.

Simple to use options or built-in dictionaries from Advanced Installer allows the team to save huge amounts of time when developing the installer package, leaving more time for improving the application itself, i.e. Mailbird.

Serving multiple markets

Email clients are used both by personal/home users and enterprise employees. When you talk about software deployment, these two groups are totally different. Home users simply download and run the installer with full UI while enterprise users get the software installed remotely on their machines by an administrator, where automation is mandatory.

Advanced Installer comes with a solution to create setup packages that work perfectly both when installed manually or automatically, using tools like System Center Configuration Manager.

Reducing technical support costs

When you have millions of users across the globe you want to make sure your software works perfectly, otherwise your technical support team will end up with a massive backlog of tickets.

The installer plays a major role here too, as in many cases software vendors lose a lot of time on solving tickets related to installing the software. That means the user has not even had the chance to try the software and is already experiencing problems, which is counter-intuitive to the expected UX software companies strive to deliver.